How to Change People’s Behavior: Make
it Fun. VW Does
Can we get more people to throw
their trash in the bin by making it fun? Can fun encourage more people to sort
recyclables? Will more people exercise if it’s fun… Volkswagen says yes,
through a set of experiments in a new project called The Fun Theory.
Documenting the effects, their
whimsical YouTube videos show that changing people’s behavior is easy — when
it’s fun.
The first experiment showed that
subway riders’ use of a staircase dramatically rose 66% over normal when the
stairs played a tune.
The second experiment showed that
people would actually pick up trash surrounding a public bin just so they could
dump it, when a fanciful sound effect played every time the litter entered the
can. Almost double the amount of trash was collected compared with the bin up
the street.
Stay tuned for Volkswagen’s next
stunt. They are creating an arcade game that will make it more fun for you to
sort recyclables… Watch all the videos below, or at TheFunTheory.com. Take part in a competition to find fun
ways to change other behavior. Entries are being accepted for a contest that
ends November 15.
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