Hilarious Focus
Group Asks Pups To Rate Products, And They're Not Shy With Their Opinions
It pays to know what your customers
want -- even if they walk on four legs, bark at inappropriate times and leave
drool marks on your car windows.
That's the thinking behind the
latest commercial from Big Lots, an overstock-based department store that sells
everything from groceries to furniture to small electronics. In assessing which
pet supply products should be stocked on their store shelves, they filled a
boardroom with a new kind of
focus group -- one made up of the actual consumers as opposed
to their owners.
Committed to their furry focus
group's satisfaction, the two moderators (played by improv comedians) ask the
pets probing questions in the video above -- "Do you suffer from bad breath?"
"Do you go to a lot of formal events?" "If it's not too forward
of me, what breed are you? OK, you don't have to answer that question."
It makes sense, right? After all,
Hippo, Boots and Tabitha, among others, are the ones who ultimately eat the
treats, play with the toys and even wear the clothes. Watch as the moderators ask
introductory questions, explain the rules behind the focus group -- sorry guys,
his pants are not a restroom -- and begin asking the pets about the issues that
matter most to them, from collar fashions to how squeaky a squeaky toy should
be.
"The puppies have kind of liked
everything, so that does throw off the curve a little bit," the
focus group leader quips after an exhausting and adorable survey.
It's nice to know we aren't the
only ones who speak to our pets like they're humans and believe that their
opinions matter, too.
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